OPPURTUNITY FOR Wi-Fi Monitization

To fully capitalize on the opportunity for Wi-Fi monetization, service providers are looking for carrier-grade technology platforms that can integrate with their current infrastructure, enable rapid service delivery and provide a scalable foundation for service differentiation.
The requirements for rapid Wi-Fi monetization include:
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Carrier-grade Wi-Fi control
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Common data subscription management for cellular and Wi-Fi
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Dynamic, policy-driven metering (time, volume, QoS)
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RAN/access agnostic approach for interoperability (Wi-Fi access infrastructure, mobile packet core)
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Transparent access with seamless offload to Wi-Fi from 3G and 4G networks
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Easy and secure authentication with automatic connection capabilities
Amdocs Wi-Fi Experience Solution
In this Wi-Fi monetization guide, we’ll explore six pre-integrated use cases in the Amdocs Wi-Fi Experience Solution. Carrier-grade, market-ready and fully customizable, these use cases incorporate unique policy control and authentication capabilities for easy subscriber on-boarding, service innovation, and a portal framework for rapid service monetization.
The six use cases described in this guide are:
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Transparent Offload—leveraging seamless authentication against subscriber databases
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Premium Wi-Fi Services—such as time/volume quotas, speed and QoS control
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Shared Wi-Fi Wallet—with common quota management across 3G, 4G and Wi-Fi
Market-ready Use Cases
PRE-INTEGRATED USE CASES FOR WI-FI MONETIZATION
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Bring Your Own Device—self-provisioning to “add-a-device” to mobile accounts
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Premium Access to Cloud/Network Content—across Wi-Fi hotspots
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Casual Wi-Fi User—credit card/voucher with flexible time and volume entitlement
AMDOCS WI-FI EXPERIENCE SOLUTION
SERVICE CONTROL(AUTHENTICATION)SUBSCRIBER DATA MANAGEMENTPORTAL INTEGRATION FRAMEWORKPOLICY CONTROL(METERING)SMART OFFLOADTRANSPARENT 3G/4GOFFLOAD TO WI-FIBRING YOUR OWN DEVICEPREMIUM ACCESS TO CLOUD/NETWORK CONTENTSHARED WI-FI WALLETCASUAL WI-FI USER(NOMADIC, AD-HOC)PREMIUM WI-FI SERVICESAND ROAMINGSEAMLESS OFFLOADON-BOARDINGAUTHENTICATIONMETERINGSUBSCRIBER MANAGEMENTPORTAL WEB INTEGRATION
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Shared family or enterprise plans are considered “stickier” than single user plans, increasing perceived value and making it less appealing for customers to switch carriers. The ability to share quotas among users in a household or business and between different devices gives customers a sense of control and flexibility with their plans. Extending shared wallet plans to Wi-Fi enables a common approach to data subscription management, allowing service providers to leverage and differentiate existing plans by adding Wi-Fi options.
Competitive plans can be created by “bundling” Wi-Fi with existing data plans, including:
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Volume and time-based services shared across multiple users, devices and networks
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Personalized, cost-effective service bundles with no-charge add-ons for Wi-Fi
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Real-time notifications for usage and upsell service options
The Customer Experience: Shared Wi-Fi Wallet Scenario
Tom is traveling for work and takes his three devices—smartphone, tablet and laptop. He arrives in his hotel room and tries to connect to Wi-Fi using his laptop. He is redirected to a portal for Nxt, which is managing Wi-Fi services for the hotel.
Tom is presented with multiple options:
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Basic: free—one device, up to 2MB/s, 10MB/day
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Premium: $12.95—one device, up to 10MB/s, 150MB/day
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Premium Plus: $17.95—up to three devices, up to 10MB/s (per device),
500MB/day (shared)
Tom selects the Premium Plus plan. He receives a unique PIN to securely connect his three devices using the portal. He connects each device and enters the unique PIN—for the first time only.
The next time Tom accesses Wi-Fi at the hotel on his laptop, smartphone or tablet, he is automatically connected. He can now get premium Wi-Fi service on all three of his devices for a single price, billed to his room.
Sample Monetization Models
CHURN REDUCTION
CUSTOMER ACQUISITION
REVENUE OPPORTUNITIES
PROMOTIONAL OFFERS
Flexibility to share Wi-Fi across all devices and/or users in a plan
Promotion of service provider brand and Wi-Fi services to new customers
Premium packages with no-charge quotas for unlimited Wi-Fi using a specified number of devices
Wi-Fi upsells for time-limited premium service, higher data quotas and additional devices
USE CASE 3: SHARED WI-FI WALLET
Wi-Fi Authentication SuccessfulCancelDoneThank you for selecting the Premium Plus Plan.USE THIS PIN TO AUTHENTICATE YOUR 3 DEVICES:789456
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