wifi monetization methods

As the mass adoption of Wi-Fi-enabled mobile devices converges with the acceptance of Wi-Fi as a global wireless standard, the business model is shifting—from a means to offload congestion and reduce churn to a tool for service differentiation. With more than half of Internet traffic estimated to come from Wi-Fi by 2016 (Cisco VNI) and the “land grab” for Wi-Fi hotspots already well underway, service providers are quickly moving from the question of whether to develop Wi-Fi monetization strategies to when and how to gain market advantage.
Today, consumer use of Wi-Fi is being driven by the demand for mobile Internet access and the desire for lower roaming costs. In Europe and the U.S., the percentage of smartphone data carried over Wi-Fi is already over 50% (Analysys Mason). Most service providers view the business model for Wi-Fi to be revenue-neutral—a way to manage delivery costs by taking advantage of the unlicensed spectrum, reduce traffic on congested 3G and 4G networks, and provide a good user experience for customer satisfaction and retention. To go beyond basic Wi-Fi and the expectation of “free” access, service providers will have to define a new class of Wi-Fi services that provide a seamless user experience, carrier-grade reliability, security and Quality of Service (QoS).
Building the infrastructure for Wi-Fi monetization will require service providers to address evolving standards for network discovery and selection, enable transparent authorization and authentication, and support seamless interworking between Wi-Fi and cellular networks.
In the move towards advanced monetization models, Wi-Fi has the potential to become a platform for service differentiation, customer acquisition and value-added partnerships with venue owners, enterprises, advertisers, over-the-top (OTT) content providers and other emerging players.
Monetizing Wi-Fi—The Landscape
OFFLO
AD• COST REDUCTION• UNLICENSED HOTSPOTS FOR MOBILE OFFLOADQoS• PREMIUM WI-FI• COMMUNITY WI-FI• ROAMING• WHOLESALE• BRANDED WI-FINEXT-GEN WI-FI• ENTERPRISE WI-FI• INTERNATIONAL ROAMING• VOICE• VIDEOADVANCEDMONETIZATION• LOCATION-BASED NOTIFICATIONS• ADVERTISING• ANALYTICS• OTT REVENUE SHARING
EVOLUTION OF WI-FI MONETIZATION
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                  -  To be  continue ..............................................................................................

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